Consumer Psychology and Behaviour Design Blog

A Calm Guide to User Research

Gary van Broekhoven

Published on: 07/04/2025

Master the full user research process—planning, interviews, surveys, and testing. Turn insights into action and build products users truly love.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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